Starts from the situation, not the catalog
A gift, a budget, “for my son”, “something that won't stain”. It turns that into one or two concrete options and a single question, instead of sending the shopper to the search box.
AI shopping assistant
Guides the purchase from start to finish
It starts from the shopper's situation, not from a search box: asks just enough, proposes products from your catalog with the why, takes them to the product page when they ask, and leaves the conversation in your inbox in case they want a person.
Try it with your store
Real catalogControlled routesHuman handoffFlat monthly pricing
Search only works when you already know what to type
Many purchases start from a situation: a gift, a budget, “for my mum”, “nothing complicated”. A search box understands none of that. The assistant does, and turns it into two options and one question. Like this:
How it guides the purchase
A conversation in VERDA 21, our demo store: the visitor arrives not knowing what they want and leaves on the product page, without repeating anything along the way.
Hi, I want to start a routine, but only if it's not complicated.
Three steps and done: cleanse, protect in the morning and one treatment. TRÍADA 21 brings all three for 82 €, or you pick them separately. Shall I walk you through it step by step?
Yes. And is the sunscreen fine for sensitive skin?
Yes: DUNA 05 is an SPF 50 fluid with an invisible finish, suitable for sensitive skin. Here's the set and the sunscreen on its own.
TRÍADA 2182,00 €
DUNA 0532,00 €
Take me to the set.
Taking you to TRÍADA 21.
See the sunscreen on its ownHow do I use the set?Talk to a person
When the visitor asks to go to a page, the assistant takes them there. When they ask something else, it follows the thread with what they've already said. And if they ask for a person, it says so at once and the conversation sits in your inbox with the full history.
You approve the pages it can lead to: product pages come straight from the catalog, and from the dashboard you add any others, such as a category or the contact page.
What changes
Turn a product question into a useful next step
Asks only what changes the choice
One question per message and at most two before proposing anything. When it already knows enough, it stops asking.
Takes them to the page when they ask
“Take me to the set”, “open the cream”: the assistant opens that page of your store. Only the pages you approve, never the cart or the checkout.
Keeps the thread, today and tomorrow
It remembers everything said in the conversation. If the shopper comes back a few days later, it picks up where they left off: history is kept 30 days by default, and you set it anywhere from 1 to 90.
What it knows about your store, and where it gets it
Four sources, all of them yours.
- Your catalog, as you load it: name, price, description, photo, link and whether it's in stock. That's what it uses to propose and to explain the fit.
- The business memory in the dashboard. Shipping, returns, payment methods, opening hours: whatever you write there is exactly what it answers. If a question isn't covered, it says so and doesn't make it up.
- The page the visitor is on. If they open a product page, the assistant knows and greets them about that product.
- The goal you choose: recommend a product, capture a contact, propose an appointment, or handle the basics and hand over to a person. Each one changes how it closes the conversation.
- What it doesn't use: your orders, live stock or the internet. And if someone asks about the weather, another brand or anything outside the store, it steers back to yours.
No surprises
What happens when you request the demo
Your existing site works as is. We don't ask for access or require any install for the demo.
You paste your store's URLTry it with your store
https://your-store.comWe read your store's public pages: products, categories, shipping, and FAQs.
We build the agent on your catalogCatalog
- MAREA 01 cleanser
- NUBE 04 ceramides
As soon as it's ready, you get an email with the link. You go in, ask it what a customer would, and decide.
We email youFlatzerSee the agent in action with your store
https://your-store.com
The shopping path
From an uncertain need to the right product page
Flatzer keeps one shopping context across questions, recommendations, website movement, and human help.
The shopper explains the need in their own words, even without knowing a product name.
Visitor“dry, sensitive skin”“something for winter”The agent asks for the constraints that change the recommendation.
Agentredness or tightness?do you use SPF daily?It selects specific catalog products and explains why they fit.
CatalogMAREA 01 cleanserNUBE 04 ceramidesIt opens an approved product or collection route and can perform configured page actions.
Approved route/product/nube-04action: click · fillWhen the agent should stop, a person continues with the conversation context intact.
Inboxfull historyyour team continues
What it needs to guide well
- Descriptions that say who each product is for. “Sensitive skin”, “fragrance-free”, “fine for daily use”: with that it answers “will it work for me?” without guessing.
- Two lines of business memory. Shipping time and cost, returns policy, payment methods. It's what shoppers ask most, and writing it once is enough.
- The pages it can lead to. Product pages are approved on their own when the catalog loads; a category, the contact page or a size guide you add yourself.
- A chosen goal. If you sell online, “recommend a product”; if you'd rather close by phone, “capture a contact”, and the assistant asks for name and phone in the conversation itself.
- Someone watching the inbox. When a shopper asks for a person, the conversation sits there with the full history, and that's where they get their reply.
Versus a support chat or a loose ChatGPT tab
What changes isn't that it talks: it's what it knows, where it lives, and what it costs.
| Support chat | Loose ChatGPT | Flatzer | |
|---|---|---|---|
| Where it answers from | Your FAQ and macros | Whatever it knows from the internet | Your catalog, exactly as you loaded it |
| Recommends products | No: hands off to a person | Yes, but from any store | Yes, only from your catalog |
| Takes them to the page | No | No: the shopper is outside your site | Yes, through routes you approve |
| Hands off to your team | Yes, that's its job | No | Yes, with full context in the inbox |
| Price | Per resolved conversation or per seat | Free, but outside your store | Flat monthly fee, no sales commission |
Where it answers from
Support chatYour FAQ and macros
Loose ChatGPTWhatever it knows from the internet
FlatzerYour catalog, exactly as you loaded it
Recommends products
Support chatNo: hands off to a person
Loose ChatGPTYes, but from any store
FlatzerYes, only from your catalog
Takes them to the page
Support chatNo
Loose ChatGPTNo: the shopper is outside your site
FlatzerYes, through routes you approve
Hands off to your team
Support chatYes, that's its job
Loose ChatGPTNo
FlatzerYes, with full context in the inbox
Price
Support chatPer resolved conversation or per seat
Loose ChatGPTFree, but outside your store
FlatzerFlat monthly fee, no sales commission
A support chat still earns its keep on incidents, and ChatGPT on general questions. Flatzer covers the stretch between the question and the product page.
Detailed comparisons: Tidio · Intercom · Crisp · Chatbase · ChatGPT
Flat pricing
One flat monthly price, no sales commission
You pay a monthly fee and know the amount before you start. No commission on sales, no charge per conversation or seat, and no extra fee for the AI.
Starter
$52.95/mo
To start on one channel
- 1,000 messages a month
- Web widget + 1 channel
Growth
$106.95/mo
For stores with steady traffic
- 5,000 messages a month
- Web widget + 2 channels
Pro
$193.95/mo
For high volume and more channels
- 20,000 messages a month
- Web widget + 4 channels
Product truth
What it does today, and what we don't promise
We separate what the widget does today from the integrations that aren't there yet, so you know what you're testing.
Available now
- Answers and recommendations grounded in your catalog
- Approved routes and configured page actions
- History, inbox, and human handoff
- Isolated environment per store; history kept for 1 to 90 days
Not promised
- Completing checkout or adding to cart in any store
- Checking stock, orders, shipping, or returns in your system
- A guaranteed increase in sales or revenue attributed to the agent
Questions ecommerce teams ask
Try it with your website
See the agent in action with your store
Paste your site's URL and we'll prep a demo on your real catalog.